Executive Edge Series · Public Workshop
Speaking the Language of the CFO.
Real CFOs. Real scrutiny. Real-world practice for enterprise sellers who need final approval to land.
CFOs hold the power to approve — or kill — your deal.
Most business cases collapse under financial questioning.
Sellers default to product language when CFOs think in value, risk and return.
Learn how CFOs think, what they care about, and practise live with a real CFO to build the executive fluency needed to win final approval.
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The CFO Mindset & Decision-Making
Understand how CFOs evaluate investments, assess risk, allocate budgets, and make buying decisions.
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Speaking the Language of the CFO
Learn the financial priorities, metrics, and business outcomes that matter most to CFOs.
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Building CFO Fluency
Master practical frameworks for leading value-driven conversations with finance leaders.
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Live CFO Conversations
Practise real-world CFO conversations in a safe environment with experienced CFOs.
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Direct CFO Feedback & Coaching
Receive candid feedback on your messaging, business acumen, and executive presence.
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Applying It to Your Active Deals
Build a CFO engagement strategy for your current opportunities.
After this workshop, you will be able to:
- Understand how CFOs think, prioritise, and make investment decisions
- Speak confidently about business value, ROI, risk, and financial impact
- Earn CFO attention and credibility more quickly
- Build stronger business cases that withstand financial scrutiny
- Lead more impactful conversations with finance stakeholders
Get in front of the people who approve — or kill — deals
Practise executive conversations live with experienced CFOs, and receive the kind of candid feedback you will never get inside a real deal cycle.
- Enterprise Account Executives
- Strategic Account Managers
- Sales Leaders
- Anyone in a customer-facing, revenue-generating role who engages CFOs
- DateMonday 8 September 2026
- Time2:00 PM – 6:00 PM GMT
- FormatLive online via Zoom
- Duration4 hours
- Group sizeLimited, to ensure interaction
Registration is confirmed by email from emily@empoweredconsultancyservices.com, including payment instructions.
- Full payment is required at the time of registration to secure your spot.
- Cancel 30 days or more prior to the start date for a full refund.
- Cancel within 30 days, up to 7 days prior to the start date, for a 50% refund.
- Cancellations within 7 days of the start date are non-refundable.
Also in the series
Speaking the Language of the CIO · Monday 5 October 2026 →